出版社：FOOD CONTROL 卷: 77 页: 163-170 出版年: JUL 2017
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摘要：There is no consensus about whether the food traceability system planned for construction in China or
other countries should record detailed information like the beef traceability system in Japan, or simple
abbreviated information similar to that provided in the USA. Using apple as a research subject, we
adopted random nth price experimental auction to investigate the willingness to pay (WTP) for traceability
based on abbreviated and detailed information among consumers in China. Totally 88 participants
attended the experimental auction. The results showed that consumers had a positive WTP for both
types of food traceability system, but the average premium that consumers were prepared to pay for
traceability with detailed information was 10% higher than that with abbreviated information. Males,
married subjects, and those with a relatively low educational level placed a higher premium on traceability
with detailed information, but consumers with good self-reported health did not want to pay a
high premium for traceability with detailed information. The results also showed that consumers were
most interested in a food traceability system that provides quality certificates and details of the chemical
fertilizers/pesticides used in food production. We discuss the implications of these results for the
implementation of a food traceability system.
