Food traceability systems are an important means to provide food safety and quality information to consumers.We studied consumers’ interest in the information provided through food traceability systems byexamining a national representative sample of 6243 Japanese consumers through a 2006 online survey.The ratio of respondents who have accessed information through traceability systems is low. Withrespect to the 11 kinds of information we focused on in our study, respondents attached most importanceto harvest date, production method, and production method certification. Our results show that moreeducated females have a stronger desire to access more specific information related to fresh produce,whereas less educated males are more likely to trace information through fresh produce traceability systems.We have outlined the implications of these findings