摘　要:作为现代农业的一种新形态，都市农业是城乡一体化的结果。21世纪初，武汉市开始进行都市农业的探索，经过几年的发展已初具规模，但在激烈的市场竞争中，绿色农产品品牌竞争力不强的问题，制约着武汉市都市农业的进一步发展。对武汉市绿色农产品品牌经营现状以及绿色品牌建设中存在的劣势进行了实证分析，并从发展名优产品农业、加大新品种开发力度、采用生物种植技术和推进农业标准化生产4个方面提出打造绿色品牌发展武汉都市农业对策建议。[著者文摘]

关键词:都市农业 武汉 绿色品牌

分类号:　F327[免标]文献标识码：A文章编号：相关文献:主题相关

Thinking about how to Build Green Brands in the Development of urban Agriculture in Wuhan cityZhang Xiumian, Dong Limin （1Economy Management College of Huazhong Agricultural University, Hubei Wuhan 430070; 2Cnomic College of Huazhong Normal University, HubeiWuhan 430079）Abstract:Be a kind of new appearance of the modern agriculture, urban agriculture is the result that the city country integral whole turn. At the beginning of this century, Wuhan city began to explore urban agriculture, and after several years＇ development, urban agriculture in Wuhan city has taken shape, but in the fierce market competition, the problem that the brands of green agricultural products have little competitive strength is restricting the further development of urban agriculture in Wuhan city. Conducted the present condition and green brand constructions to green agricultural product brand in Wuhan City in the text to carry on the substantial evidence in the existent bad situation analysis, and plant the technique and push forward the agriculture to standardize to produce from an excellent product agriculture, enlargement of development new species development strength, the adoption living creature four put forward urban agriculture counterplan suggestion that creates the green brand to develop Wuhan.[著者文摘]

Key words:Urban agriculture, Wuhan, Green brand

收稿日期:　2006-06-28修订日期:　2006-07-10基金资助:武汉市科技计划项目“武汉市都市农业规划与推动发展研究”（20064003113-21）.
作者简介:张学忙，男，1956年出生，武汉市人民政府副市长，华中农业大学经济管理学院博：士研究生，从事农业区域经济理论与政策研究。通信地址：430079湖北省武汉市华中师范大学经济学院。Tel：027—67868817E-mail：dlm6805@126．com。通讯作者：董利民，男，1968年出生，湖北蕲春人，管理学博士，华中师范大学经济学院副教授，硕士生导师，从事农业经济理论与政策以及土地资源资产管理研究。