【英文篇名】 THE RURAL TOURISTS TOUR CHARACTERISTICS AND EFFECTIVE FACTORS——TAKING ZHEJIANG PROVINCE AS A CASE 【作者中文名】 周国忠; 郎富平; 【作者英文名】 ZHOU Guo - zhong; LANG Fu - ping （Tourism College of Zhejiang; Hangzhou 311231; Zhejiang; China）; 【作者单位】 浙江旅游职业学院旅游规划系; 【文献出处】 经济地理, Economic Geography, 编辑部邮箱 2009年 04期 期刊荣誉：中文核心期刊要目总览 ASPT来源刊 CJFD收录刊 【关键词】 农民旅游者; 行为特征; 出游动机; 对策; 【英文关键词】 rural tourists; behavior characteristics; tour characteristics; countermeasures; 【摘要】 在我国大力发展乡村旅游的同时,人们往往只重视农村居民作为旅游产品的生产者,却忽视其同时也是旅游产品的消费者。目前,随着农村经济的平稳发展,尤其在沿海经济发达地区,农村居民人均可自由支配收入逐年上升,其旅游需求市场日益壮大。文章通过对浙江省11个地市进行抽样调查,在分析农民旅游者行为特征的同时,剖析其对出游的态度与动机,并对影响其出游决策的因素进行归类分析,最后提出相应对策。 【英文摘要】 The rural tourism is being developed rapidly, however, the rural residents have always been considered as the producer of tourism products but not the consumer. Currently, with the steady economic development of the rural areas, their per capita incomes have increased gradually and their requirement for tourism is expanding. This paper analyzes the rural residents’attitude and intention about tour by sampling 11 cities and counties in Zhejiang Province to get its characteristics and classify the factors whi... 【基金】 2006年浙江省哲学社会科学规划重大招标课题(编号:06ZDZB17ZD)研究的部分成果 【DOI】 CNKI:SUN:JJDL.0.2009-04-034